Profiles in Black History: Dirt Don’t Hurt

Profiles in Black History is a project of our Justice Works Anti-Racism Team. A new profile will be spotlighted every day during Black History Month.


Dirt Don’t Hurt

"George C. Wolfe" by Studio Sarah Lou is licensed underCC BY 2.0

The Murray sisters

Dirt Don’t Hurt specializes in non-toxic and naturally based products for personal care and cleaning. This business was created by three sisters, Martiza, Sativa, and Kaya Murray, who are San Diego residents. In their own words, here’s how their business came to be: “Hi! Martiza, Sativa, and Kaya here. We are the sisters who founded Dirt Don’t Don’t Hurt in 2017. We are San Diego residents and between the three of us, we have 6 beautiful kiddos. As we became pregnant with our children, we began to re-evaluate and dissect the personal care products and cleaning products we were using on a daily basis. It became clear how many toxic chemicals and preservatives were in things we were putting on our body and spraying in our homes everyday! With our babies health to consider, we knew that there had to be a better way. We couldn't find natural beauty product options for what we were looking for, so we got to work! Taking a more natural approach inspired us to start making our own products with clean, pure, and earth + plant based ingredients. We expanded our knowledge of cleansing, detoxifying, and beneficial natural ingredients and began to incorporate activated charcoal, earth clays, essential oils, and herbs into our products. From this, Dirt Don't Hurt was born. We are here to spread natural, safe options to our community and educate others that there is a better way.”

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Rebecca Riley is a writer and filmmaker who lives in North County San Diego.